{"id":1599,"date":"2019-06-17T15:12:47","date_gmt":"2019-06-17T13:12:47","guid":{"rendered":"https:\/\/way2global.sviluppo.host\/benefit-corporation-la-nostra-risposta-al-pianeta-che-chiede-aiuto\/"},"modified":"2024-08-05T10:39:56","modified_gmt":"2024-08-05T08:39:56","slug":"benefit-corporation-our-response-to-a-planet-in-need","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/benefit-corporation-our-response-to-a-planet-in-need\/","title":{"rendered":"Benefit Corporation: our response to a planet in need"},"content":{"rendered":"
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What is a Benefit Corporation? Why should companies adopt this cutting-edge business model? What are the impacts of the change? These questions and many others were answered at the event \u201cBenefit Corporations: the Italian approach to sustainable business\u201d on 13 June.<\/h4>\n<\/div>\n<\/div>\n

Milan, 13 June \u2013\u00a0Three Benefit Corporations teamed up with AssoBenefit, the Italian Association of Benefit Corporations at the conference \u201cBenefit Corporations: the Italian approach to sustainable business\u201d to explain all about sustainable business models on 13 June, as part of events taking place around the Festival of Sustainable Development.
\nLaura Gori of\u00a0Way2Global,<\/strong>\u00a0Anna Cogo of\u00a0Nativa<\/strong>, Martina Fondi of\u00a0Treedom\u00a0<\/strong>and Roberto Cociancich from\u00a0AssoBenefit<\/strong>\u00a0came together in Room 102 of the Copernico-Isola complex for the\u00a0conference<\/em>.<\/p>\n

In an era when we often lose sight of values such as quality, ethics, sustainability, emotion and sentiment and tend to associate business purely with profit, there is a clear need for a new business approach that responds to higher, more noble needs than the mere pursuit of financial gain.
\nAs part the \u201cAround the Festival<\/em>\u201d initiative, which follows the three-week\u00a0Festival of Sustainable Development<\/a>, four representatives of the Benefit Corporation world came together to tell their stories and use their experiences to illustrate what’s involved in adopting a new, sustainable business model and explain why it\u2019s necessary to do so.<\/p>\n

Benefit Corporations are companies that have decided to look beyond the goal of profit and focus on having a positive impact on the environment and on society,\u00a0as well as showing that profit and sustainability are fully compatible<\/strong>.<\/p>\n

Nativa<\/strong><\/a>, one of the pioneers of the Benefit model, helps companies as they buy into the Benefit Corporation ethos. \u201cNativa builds bridges which help to increase our positive impact,\u201d explains Nativa Benefit Unit Officer Anna Cogo.
\nIt\u2019s essential that companies like Nativa, who have believed in this model from the very beginning and worked tirelessly to change legislation around this type of company, share their experiences and values. According to Cogo, one of the core principles at Nativa is the idea of sharing the business model and collaborating with other companies \u2014 which was very same objective as Thursday\u2019s event.<\/p>\n

Treedom\u00a0<\/strong><\/a>is an online platform that enables users to plant trees anywhere in the world. \u201cSustainability is our daily bread,\u201d explains Martina Fondi. \u201cIt\u2019s one of the founding values of what we are and it’s the reason our evolution into a Benefit Corporation happened naturally, almost by chance.\u201d
\nIn addition to enabling users to plant trees in distant places, the Treedom services keep \u201cowners\u201d of trees up to date with news on their growth, which is overseen by local people. Treedom is striving for ten of the 17 United Nations Sustainable Development Goals in the 2030 Agenda, and in doing so, is making a significant contribution towards saving the planet. The company promotes reforestation of the planet, with over 500,000 trees planted so far, as well as helping CO2<\/sub>\u00a0in the atmosphere to be absorbed by the trees and supporting rural families in countries all over the world.<\/p>\n

But what about companies for whom the Benefit Corporation model is anything but a given? How is it possible to be a Benefit Corporation when you’re a translation service provider? Laura Gori, the proud founder & CEO of\u00a0Way2Global<\/strong>, a company that uses translation to bring the world together, admits that it is no mean feat. But, like all challenges, Gori explains that the sense of fulfilment gained from becoming a Benefit Corporation makes it worth every second.
\nIntegrating sustainability principles into the business model while managing a service of this kind requires significant investment both in economic terms and in organisation and development. That said, what you get in return is an injection of healthy, virtuous growth and a competitive edge that enables you to outperform other companies in the market \u2014 as well as feeling like a better person and a more gratified entrepreneur. \u201cTurning your back on the pursuit of wealth and instead embracing a common cause is extremely gratifying,\u201d explains Gori. \u201cIn this historic moment of economic, civil and climatic crisis, the sense of responsibility and the pressing need to use business as a way of saving the planet are more acute than ever before for any enlightened, forward-thinking entrepreneur.\u201d<\/p>\n

Roberto Cociancich drew the round-table discussion to an end on behalf of\u00a0AssoBenefit<\/strong><\/a>\u00a0on Thursday, summarising the many interesting points made with some thought-provoking comments. \u201cYou can\u2019t just live off air,\u201d he began. \u201cProfit has always been fundamental for human beings and it will continue to be so. But what capitalism hasn\u2019t considered is that this self-sufficiency isn\u2019t enough on its own \u2014 humans need to strive for a more noble goal. That\u2019s what the Benefit Corporation model offers \u2014 the chance to do more.\u201d Cociancich also pointed out that another of the movement\u2019s strengths is that anyone can be a part of it, with no exceptions, because \u201cit\u2019s not\u00a0what<\/em>\u00a0we do, but\u00a0how<\/em>\u00a0we do it, that makes the difference. We can all take care of our planet by continuing to do what we do, just changing how we do it.\u201d.<\/p>\n

It is hoped that the speakers\u2019 comments will provide inspiration and encouragement in the face of an ailing economic system that requires drastic change\u00a0for the benefit of all. It\u2019s not an easy or short process, but it is a necessary one if we want to save the planet \u2014 after all, it’s the only one we have.<\/p>\n

\u201cWe know where we want to go. Now we just need to work hard on getting there.\u201d Anna Cogo.<\/p>\n

 <\/p>\n

\"Benefit<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

What is a Benefit Corporation? Why should companies adopt this cutting-edge business model? What are the impacts of the change? These questions and many others were [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134,11],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-from-way2global"],"acf":[],"yoast_head":"\nBenefit Corporation: our response to a planet in need - Way2Global<\/title>\n<meta name=\"description\" content=\"Che cos\u2019\u00e8 una Benefit Corporation? Perch\u00e9 le imprese dovrebbero adottare questo modello di business evoluto? Cosa implica questo cambiamento? 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