{"id":1667,"date":"2019-10-24T14:46:15","date_gmt":"2019-10-24T12:46:15","guid":{"rendered":"https:\/\/way2global.sviluppo.host\/10-tip-per-cavalcare-londa-digital\/"},"modified":"2024-08-05T10:39:36","modified_gmt":"2024-08-05T08:39:36","slug":"10-tips-for-riding-the-digital-wave","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/10-tips-for-riding-the-digital-wave\/","title":{"rendered":"10 TIPS for riding the digital wave"},"content":{"rendered":"
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2019 Digital Innovation Days and the secrets for business success in the digital age<\/h4>\n<\/div>\n<\/div>\n

\u201cWe are not here by chance. We are here because we have decided to act, and we do not underestimate the risk of waiting while everything moves around us.<\/em>\u201d<\/p>\n

Roberto Ruggeri \u2013 Partner and CEO of SMDAYIT<\/p>\n

This is why we decided to participate in the\u00a02019 Digital Innovation Days<\/a>: the largest Italian event dedicated to digital marketing, social media marketing and total innovation. From 17 to 19 October there were three days of continuous sessions, pitches, interviews, demos and workshops in the dynamic setting of Talent Garden Calabiana, where communication agencies, companies, start-ups, freelancers and professionals in the industry came together to update or deepen their knowledge of digital marketing, of the main tools of social media marketing and of the\u00a0latest trends in technological innovation and entrepreneurship<\/strong>.<\/p>\n

As part of our usual aim to contribute to the world through dissemination of substantial content, we want to share\u00a010 useful business tips<\/strong>\u00a0with you, taken from speeches by leading experts over the course of the event.<\/p>\n

1. \u201cDigital transformation is an opportunity for\u00a0positive and enabling change<\/strong><\/em>\u201d:\u00a0\u201cDigital transformation supports us in the transition period that we are undergoing:\u00a0It is essential to embark on a path of digital transformation<\/strong>\u00a0in order to remain competitive.<\/em>\u201d<\/p>\n

Danilo Schipani \u2013 CMO of Copernico
\nFabio Salvatore Leonardi \u2013 Digital Innovation Manager of Enel<\/p>\n

So let\u2019s say goodbye to fears, laziness and reluctance to change and seize the immense opportunities offered by the digital age, partly because it is now impossible to escape the digital tsunami.<\/p>\n

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2. \u201cWe can no longer communicate without engaging,\u00a0and above all,\u00a0we can no longer communicate outside digital.<\/strong><\/em>\u201d<\/p>\n

Paola Maffezzoni \u2013 Head of Marketing & Communications at GroupM<\/p>\n

A direct consequence of point 1: It is impossible to overlook that whole area of digital marketing, such as social media, which is still sometimes considered \u201cunsuitable for one\u2019s business\u201d. Whether B2C or B2B, no company can overlook their digital presence.<\/p>\n

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3. \u201cToday, successful brands dialogue, are smart and fast, and work together<\/em><\/strong>: with customers, as well as competitors. And they have to consider the era in which we live<\/em>\u201d<\/p>\n

Giuseppe Mayer \u2013 CDO of Armando Testa<\/p>\n

Original dynamics and approaches, made possible by the digital world, which has completely revolutionized communication. A fact that companies cannot afford to ignore. Digital has overturned the paradigm of advertising and has placed the emphasis on customers and their needs.<\/p>\n

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4. \u201cGone are the days of selling snake oil<\/em><\/strong>: We need to think about solving real needs<\/em>\u201d and \u201cstop interrupting users with invasive advertising and\u00a0become what they are interested in<\/strong>, what they are looking for themselves.<\/em>\u201d<\/p>\n

Giorgio Soffiato \u2013 CEO of Marketing Arena Spa
\nVeronica Gentili \u2013 Co-Founder and Facebook Marketing Expert at Glisco Marketing<\/p>\n

The context in which we do business is that of a\u00a0customer-centric<\/em>\u00a0experience economy in which consumers are aware that they direct market supply upstream of the process.<\/p>\n

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5. \u201cData is the key<\/em><\/strong>\u00a0to unlocking a world of information.<\/em>\u201d<\/p>\n

Matteo Flora, Founder of The Fool<\/p>\n

Data is the answer we are looking for. To satisfy customers\u2019 needs, we need to know what they are \u2014 both the customers and the needs \u2014 and to offer, based on this knowledge, intelligent, creative products and services, in an intelligent, creative way.<\/p>\n

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6. \u201cIt is time to break away from daily operations\u00a0to study something new, study others and replicate them<\/strong>, since this is the only way to improve.<\/em>\u201d<\/p>\n

Luca La Mesa \u2013 President of SingularityU Roma<\/p>\n

Creativity is necessary, but should not be taken for granted. Learning to unlearn, leaving the comfort zone and the lure of habit, the \u201cthat\u2019s how we have always done it\u201d mentality, and above all\u00a0copying<\/em>, or rather taking inspiration from others, enables creativity and innovation.<\/p>\n

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7. \u201cTechnology is our superpower.<\/strong>\u00a0With great power comes great responsibility.<\/em>\u201d<\/p>\n

Pier Mattia Avesani \u00a0\u2013 CEO and Co-founder of Uquido<\/p>\n

Human creativity is the key ingredient of innovation, and technology is the tool to achieve it. However, it must be used correctly, referring to the specific context in which it is applied, otherwise there is a risk that the product will flop.<\/p>\n

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8. \u201cAI will significantly change marketing in the coming years:\u00a0The future of marketing is the perfect combination between humans and machines.<\/strong><\/em>\u201d<\/p>\n

Ilaria Zampori \u2013 General Manager of Quantcast Italia<\/p>\n

When we talk about technology, we are clearly referring to the most advanced frontier: artificial intelligence. Once again, we have to overcome our fears. We need to forget about films with robots that conquer the Earth to surpass the human race and focus on reality instead. AI has phenomenal potential, just like the human mind: We have to help it to evolve and let it help us because this collaboration is the future, not only of marketing, but of work and our life in general.<\/p>\n

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9. \u201cThere will be more changes over the next 10 years than we have experienced in the last 50.\u00a0You must be your companies\u2019 innovation!<\/strong><\/em>\u201d<\/p>\n

Francesco Gabrielli \u2013 Digital Marketing & E-commerce Manager of Barilla<\/p>\n

Let\u2019s face it. Change is already underway, it\u2019s fast, and we have to keep up with it if we want to survive. Each of us has the duty and honour to innovate because we all have the tools to do so. So \u201cdisrupt yourself, before change disrupts you<\/em>!\u201d<\/p>\n

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For us at\u00a0Way2Global\u00a0innovation is a fundamental part of our identity, both in digital marketing, which we consider to be a fundamental part of our work, and above all for our business: the business of translation and the language industry, which we are aiming to develop into a\u00a04.0 model.<\/p>\n

The valuable advice and motivation of DIDays make us even more fervent and determined in our role as innovators: within our company, within our sector and also within the economy at large, since, as a\u00a0Benefit Corporation, we have great intentions to transform and improve the economic system and the future of the world.<\/p>\n

And this is why we want to give you the tenth and last tip:<\/p>\n

10.\u00a0\u201cInnovate to ensure a better future for everyone. Because planning to innovate without being sustainable at the same time is like deceiving yourself that you can lose weight without a healthy diet: useless and counterproductive.\u201d<\/em><\/strong><\/p>\n

Laura Gori \u2013 Founder and CEO of Way2Global Srl SB<\/p>\n

\"10<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

2019 Digital Innovation Days and the secrets for business success in the digital age \u201cWe are not here by chance. 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