{"id":1686,"date":"2019-11-21T14:39:00","date_gmt":"2019-11-21T13:39:00","guid":{"rendered":"https:\/\/way2global.sviluppo.host\/made-in-b-italy-secondo-milestone-raggiunto\/"},"modified":"2024-08-05T10:39:31","modified_gmt":"2024-08-05T08:39:31","slug":"made-in-b-italy-reaches-its-second-milestone-with-the-launch-of-the-book","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/made-in-b-italy-reaches-its-second-milestone-with-the-launch-of-the-book\/","title":{"rendered":"Made in B-Italy reaches its second milestone with the launch of the book"},"content":{"rendered":"
\n
\n

Following the establishment of AssoBenefit, the \u201cMade in B-Italy\u201d project continues with the publication of the benefit corporation book.<\/h4>\n<\/div>\n<\/div>\n

Milan, Friday 15 November – At Palazzo Mezzanotte, as part of the BookCity 2019 initiatives \u2014 the eighth edition of the great Milanese exhibition dedicated to books, reading and their boosters \u2014 we presented \u201cMade in B-Italy\u201d, the\u00a0benefit corporation\u00a0book that \u201cattempts to give a systematic account of how an Italian path to sustainable business is possible<\/em><\/strong>\u201d (Lele Rozza, Director of AssoBenefit). It marks the intermediate stage of a long journey on which we and our benefit corporation colleagues are at the forefront of changing the global economic paradigm.<\/p>\n

The \u201cMade in B-Italy\u201d project<\/strong>\u00a0reached its first milestone in December 2018 with the foundation of\u00a0AssoBenefit<\/a>, the national association with which all Ialian benefit corporations are affiliated. It was designed to respond to the 2017 appeal by\u00a0Pedro Tarak<\/strong>, one of the fathers of the global B Corp movement:\u00a0\u201cItaly must uphold its record as an early adopter of the Benefit model. You are the first sovereign state to have introduced a benefit corporation law, as well as the country where the benefit corporation community is experiencing the most rapid growth.\u201d<\/strong><\/p>\n

\u201cI was struck by Pedro Tarak\u2019s words.
\nSuddenly, all the pieces of the puzzle came together in a clear, inescapable vision:
\nmy startup, my vocation, my ideas and my values as an entrepreneur.
\nThe result was \u2018Made in B-Italy\u2019, a path towards the redemption of an economic model that has become unsustainable. This ambitious dream can only be achieved through teamwork,<\/em>
\nso I am honoured to have been one of the founding members of AssoBenefit.\u201d<\/p>\n

Laura Gori, Founder & CEO of Way2Global Srl SB<\/strong><\/p><\/blockquote>\n

The Honourable Mauro del Barba, the father of the law on Italian benefit corporations and president of AssoBenefit<\/strong>, immediately came to our side as a staunch advocate of the project. Del Barba, who firmly believes in the need for a new model of economic development, was the author of the law introduced in Italy in 2016 on benefit corporations as an extraordinary example of excellence and social innovation, which deserves to be exported and to set an example throughout the world.<\/p>\n

\u201cAs a translation company, we have always exported Made in Italy quality worldwide.
\nIt therefore made sense for us to present ourselves as ambassadors of a unique, innovative business model, an expression of Italian excellence, which we personally, like Way2Global, proudly represent.
\nThis resulted in the Made in B-Italy book.<\/em>\u201d<\/p>\n

Laura Gori, Founder & CEO of Way2Global<\/strong><\/p><\/blockquote>\n

\u201cMade in B-Italy\u201d is\u00a0the book of benefit corporations<\/strong>, the result of two years of work and a successful partnership that illustrates the new Italian way of doing business, a model that aims to go beyond profit in order to have a positive impact on the environment and society, changing the fate of the planet.<\/p>\n

Introduced by a preface by the Hon. Mauro Del Barba and by\u00a0a theoretical introduction by Prof. Stefano Zamagni, an economist who is world renowned for his studies on civil economy<\/strong>, the testimony of three Italian benefit corporations \u2013 Way2Global, Treedom and Nativa \u2013 is intended to illustrate the necessity, urgency and validity of this beneficial new undertaking that transforms business into a community service.<\/p>\n

To emphasize that business and sustainability are now two inseparable categories, we decided to officially announce the editorial goal of the \u201cMade in B-Italy\u201d project in a symbolic location for our country\u2019s economy:\u00a0the headquarters of the Italian Stock Exchange in Piazza Affari.<\/strong><\/p>\n

During the book launch, Lele Rozza, Director of AssoBenefit and editor of the publishing project, together with Laura Gori, Founder and CEO of Way2Global, and Anna Cogo, Unit Benefit Officer at\u00a0Nativa<\/a><\/strong>, spoke enthusiastically about the meaning of this publishing project and the honour of acting as global standard bearers of this pioneering model.<\/p>\n

\u201cNowadays, it is a challenge to do business. Doing it while trying to have a positive impact on society and the environment is an even greater, but fascinating challenge that cannot be overlooked by our civic conscience.
\nIf pioneering candidates and courageous leaders are needed to take the first step, we are ready.
\nWe would like to pave the way for the rest of the world.\u201d<\/em><\/p>\n

Laura Gori, Founder & CEO of Way2Global Srl SB<\/strong><\/p><\/blockquote>\n

\"img\\evento\u201cWe are conscious that the economic model which we have adopted so far has generated wealth,
\nbut also many problems.
\nThis model will certainly not lead us to a desirable future.
\nThis is a time of emergency: companies must change and take responsibility.
\nThere is considerable expertise in Italy: The average Italian entrepreneur considers these issues to be very important.
\nWe therefore have the opportunity and the responsibility to become a positive example.
\nBefore the law on benefit corporations, it was not legal for companies to have any other purpose than profit. Now the opposite is almost illegal and we are delighted about it!
\nWe are on the right track and we need an increasing number of companies to follow suit!\u201d<\/em><\/p>\n

Anna Cogo, Unit Benefit Officer at Nativa<\/strong><\/p><\/blockquote>\n

This is exactly why \u201cMade in B-Italy\u201d does not intend to stop here. In keeping with Way2Global\u2019s commitment to inclusive globalism, as well as its international vocation,\u00a0the company aims to go beyond national borders with a road-show whose final destination is EXPO 2020 Dubai<\/strong>, devoted to the shared theme of sustainability.<\/p>\n

If, as Marco Ercolani put it, \u201cThe book\u2019s real creator is the person who reads it and doesn’t let it die<\/em>\u201d, our ambition is that \u201cMade in B-Italy\u201d can exist in the daily actions of entrepreneurs from all over the world, who decide to join us on the path to\u00a0a better future for everyone.<\/strong><\/p>\n

 <\/p>\n

\"Made<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Following the establishment of AssoBenefit, the \u201cMade in B-Italy\u201d project continues with the publication of the benefit corporation book. Milan, Friday 15 November – At Palazzo [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134,11],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-from-way2global"],"acf":[],"yoast_head":"\nMade in B-Italy reaches its second milestone with the launch of the book - Way2Global<\/title>\n<meta name=\"description\" content=\"Dopo la costituzione di AssoBenefit prosegue il progetto \u201cMade in B-Italy\u201d con la pubblicazione del libro delle Benefit Corporation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/way2global.com\/en\/news-from-way2global\/made-in-b-italy-reaches-its-second-milestone-with-the-launch-of-the-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in B-Italy reaches its second milestone with the launch of the book - 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