by Silvia Giancola<\/p>\n
<\/p>\n
When you think about the\u00a0most widely spoken languages in the world<\/strong>, English is usually the first one that springs to mind.<\/p>\n However, if you’re operating on a global level, you can\u2019t overlook other languages that are just as widespread.<\/p>\n So which are the key languages to communicate in when it comes to expanding your business?<\/p>\n Here are a few…<\/p>\n <\/p>\n <\/p>\n Despite its many variants, English still remains the\u00a0lingua <\/strong>franca<\/strong>\u00a0when it comes to conversation,\u00a0sharing<\/strong>\u00a0information and doing business in our globalized, interconnected world.<\/p>\n The reasons why English enjoys this privileged status range from the historical (the political, economic and commercial power of the British Empire, the Commonwealth and the colonies) to the geographical (English is\u00a0spoken widely on all five main continents<\/strong>, with billions of native speakers and people who speak it as a second language). On top of that, English is the undisputed\u00a0language <\/strong>of <\/strong>science<\/strong>, research, international political dialogue, business, music, Hollywood cinema and fashion.<\/p>\n It\u2019s also the language most commonly used to\u00a0communicate with the general public<\/strong>. In airports, railway stations and underground stations, on motorways across the world, in museums and on restaurant menus \u2013 wherever tourist information needs to be provided \u2013 English is used next to the local language, because the presumption is that most people have at least a basic understanding of it.<\/p>\n It\u2019s no surprise, then, that English is taught to children from a very young age \u2013 it\u2019s become an essential feather in the cap of every young person nowadays, and a fast-track ticket to integration, exchange, study and personal and professional development.<\/p>\n <\/p>\n <\/p>\n When it comes to the most relevant and useful languages, you simply cannot afford to overlook Asian languages like Chinese, Japanese, Hindi and Arabic.<\/p>\n As we\u2019ve already mentioned,\u00a0Chinese<\/strong>\u00a0is a very important language on account of the role China has carved out for itself on the global stage over the years, becoming the second economic and commercial superpower on the planet, behind the USA. China has a thriving economic and financial market, combined with a huge population that has now become affluent and wants to buy Western brands. Needless to say, the ability to interact with the Chinese in their language is a massive bonus.<\/p>\n Japanese<\/strong>\u00a0is the language of one of the most technologically advanced countries in the world, with 130 million speakers living locally and the same number again scattered around the world. Japan therefore represents a great bet for any company specializing in the tech or robotics sectors, for example.<\/p>\n Hindi<\/strong>\u00a0is spoken by over 300 million people in India, many of whom do not have an adequate grasp of English. This means that being able to communicate in Hindi is essential for any company intending to do business with the Indian subcontinent.<\/p>\n Last but not least,\u00a0Arabic<\/strong>\u00a0is spoken all over the world, but particularly around the Mediterranean, the Arabian Peninsula and the Middle East, which is home to several of the biggest exporters of oil and gas, offering unique business and investment opportunities.<\/p>\n For all of these reasons, multilingual communication is an essential asset in the modern world. Quite simply, the more languages you speak, the more business opportunities you can take advantage of. The ability to interact with a client, a partner or a supplier in their native language represents a key competitive advantage.<\/p>\n That\u2019s exactly what we do here at\u00a0Way2Global<\/strong>. We optimize content and communication in every relevant language for your business, and we also accompany you to trade fairs, conferences and meetings with international clients through our team of qualified interpreters, who are ready and waiting to ensure communication flows effectively towards a successful outcome.<\/p>\n Get in touch to explore how we can work together to benefit your business.<\/p>\n","protected":false},"excerpt":{"rendered":" by Silvia Giancola When you think about the\u00a0most widely spoken languages in the world, English is usually the first one that springs to mind. However, [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,11],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linguistic-services","category-news-from-way2global"],"acf":[],"yoast_head":"\n\n
English is key<\/strong><\/h2>\n
Asian languages: how many and which ones are necessary?<\/strong><\/h2>\n