{"id":3023,"date":"2021-06-04T10:44:44","date_gmt":"2021-06-04T08:44:44","guid":{"rendered":"https:\/\/www.way2global.com\/news-from-way2global\/doppiaggio-professionale-o-speakeraggio\/"},"modified":"2024-08-05T10:30:18","modified_gmt":"2024-08-05T08:30:18","slug":"doppiaggio-professionale-o-speakeraggio","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/professional-dubbing-or-voiceover\/","title":{"rendered":"Professional dubbing or voiceover?"},"content":{"rendered":"

Many of those not familiar with\u00a0professional dubbing<\/strong>\u00a0and\u00a0voiceover<\/strong>\u00a0think these terms are just two ways of saying the same thing. And while that\u2019s not strictly true, there is certainly plenty of common ground between the two disciplines.<\/p>\n

Both disciplines have technical and artistic elements and are applied to a piece of audio content, so it\u2019s inevitable that both dubbing and voiceover artists are going to share some of the same attributes, such as perfect diction, an absence of elements of dialect (unless required by script) and speech impediments and an ability to interpret a script well. Both professionals are required to immerse themselves in their part to convey the message as effectively as possible.<\/p>\n

Despite this, though, dubbing and voiceover are procedures employed for very different reasons. Let\u2019s take a look at why that is.<\/p>\n

What is professional dubbing used for?<\/h2>\n

Before explaining what professional dubbing is used for, let\u2019s first explore what the term itself means.<\/p>\n

Professional dubbing is the procedure of replacing the original soundtrack (which doesn\u2019t just refer to music, but speech too) with another, translated soundtrack, to make it accessible in other countries. As many people know, dubbing is widely used in\u00a0film and television<\/strong>. Dubbing is popular in Italy, where it is often applied to content such as films, TV series, cartoons and video games.<\/p>\n

But what\u2019s its purpose?<\/p>\n

As we mentioned earlier, the main reason for dubbing is linked to language.<\/p>\n

Dubbing allows people to\u00a0watch a foreign film or television programme<\/strong>\u00a0without having to know the language it was produced in. The original language is replaced with a translation produced specifically for that product, with the new soundtrack perfectly synchronised with the movement of the lips of the actors, so that speech looks as fluid and natural as possible.<\/p>\n

It\u2019s a technique that can also be applied to content that has been produced in the language spoken in the target market. There are occasions where a director may wish to\u00a0adjust the audio to correct<\/strong>\u00a0an overly strong accent or improve the pronunciation of a non-professional actor. Alternatively, they might simply want to change what an actor says \u2013 after shooting has been completed. There are always times when actors don\u2019t stick meticulously to a script, so dubbing enables a director to tweak scenes and make the dialogue match the intended script.<\/p>\n

Finally, dubbing is also used to\u00a0give a voice<\/strong>\u00a0to those who do not have one, such as cartoon characters, inanimate objects, children or animals \u2013 characters that the director wants to speak but that need some help to be able to do so.<\/p>\n

In all of these cases, the overall objective is the same: to provide the viewer with an audio-visual product that immerses them into the story and enables them to relate to the characters, ensuring that they truly feel the emotions evoked by what they are seeing on the screen. The only way to guarantee success in this pursuit is by using a good-quality, professional dubbing service.<\/p>\n

What is voiceover used for?<\/h2>\n

Unlike dubbing, voiceover is a technique that involves recording a translation of the speech in an audio-visual product before adding this into the edit.<\/p>\n

Voiceover is used to accompany footage, so the lip synchronisation involved in dubbing is not a factor here.<\/p>\n

When voiceover is used to incorporate a translated soundtrack over the top of speech in the original language, the original is still left in the background, but at a sufficiently low volume to ensure that no disturbance is caused.<\/p>\n

Communications, marketing and documentaries<\/strong>\u00a0are some of the areas where voiceover is most widely used, which in itself is a great demonstration of the difference between voiceover and dubbing.<\/p>\n

Voiceover is used for informative purposes, with the aim of capturing the attention of the viewer and the overall goal of\u00a0conveying information and knowledge<\/strong>\u00a0or\u00a0promoting a certain product or service<\/strong>\u00a0or a company brand.<\/p>\n

The voiceover accompanies the footage as a sort of audio caption and needs to be persuasive and convincing enough to hold the attention of the viewers and keep them engaged long enough for them to be won over by the product or service.<\/p>\n

Similarly to dubbing, voiceover also aims to\u00a0evoke emotion\u00a0<\/strong>within the viewer.<\/p>\n

It\u2019s well-known that emotional engagement is often the difference between success and failure in the world of advertising. The emotion evoked by an advert is the reason a potential customer goes on to buy a product \u2013 which is why the ability and delivery of the voiceover artist is so important.<\/p>\n

So, now you know. Dubbing and voiceover are definitely not synonyms, though one thing is true for both: to get a high-quality result, working with professionals is a must.<\/p>\n

Way2Global<\/strong>\u00a0offers a range of services linked to the\u00a0translation and localisation of videos for the marketing and advertising sectors<\/a>, including dubbing and voiceover.<\/p>\n

Thanks to the coordination of our project managers and our team of native-speaker dubbing and voiceover artists, we can deliver a first-rate service tailored to fit the exact requirements of each client.<\/p>\n

Need a dubbing service?\u00a0Get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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