{"id":3272,"date":"2021-07-26T10:15:01","date_gmt":"2021-07-26T08:15:01","guid":{"rendered":"https:\/\/www.way2global.com\/news-from-way2global\/localizzazione-linguistica-a-cosa-serve\/"},"modified":"2024-08-05T10:30:09","modified_gmt":"2024-08-05T08:30:09","slug":"localizzazione-linguistica-a-cosa-serve","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/what-is-language-localization\/","title":{"rendered":"Language localization: What\u2019s it all about?"},"content":{"rendered":"

\u201cWhat\u2019s language localization all about?<\/strong>\u201d is what many people ask themselves the first time they come across the term.<\/p>\n

In very simple terms, language localization is a process of cultural adaptation designed to make a text or a multimedia product accessible in a foreign market.<\/p>\n

It\u2019s more than simple translation, taking into account local idiosyncrasies such as social norms and communication styles. The process can lead to the radical modification of the source text or material to improve accessibility of the product and ensure that the language used is as appropriate as possible.<\/p>\n

Taking a more romantic view of it, you could describe localization as the key to unlocking people\u2019s hearts. All languages are packed with expressions that evoke sensations and images that are completely unique to that culture.<\/p>\n

Translating words from one language to another and converting elements such as the alphabet, the numbering system and the direction of writing all help to overcome the language barrier \u2013 but it doesn\u2019t bridge the cultural divide.<\/p>\n

To do that, you need to embrace cultural localization. This term refers to a series of measures designed to adapt a piece of content to suit a target audience and its specific cultural context. This means sensitively and expertly adapting things like double meanings, irony, semantic maps, images, colours, signage and all other elements that are part of the culture of a particular target market.<\/p>\n

Good localization is the only way to ensure that translated content can feel familiar to the new target audience, paving the way for a relationship of trust to be forged.<\/p>\n

Clearly then, language localization is a valuable ally \u2013 but it can\u2019t always be used. Let\u2019s take a look at its sectors of application.<\/p>\n

Language localization: applicable sectors<\/h2>\n

The most pertinent sectors for language localization are marketing, websites and software.<\/p>\n

In\u00a0marketing<\/strong>, localization enables a company to capture the attention of the target audience for promoting a service or product. Translating content into the language of the target market and tapping into its cultural reference points are the best way to achieve results.<\/p>\n

Websites, video games and apps<\/strong>\u00a0are further examples of products that require localization rather than simple translation.<\/p>\n

Let\u2019s take the case study of a company website, for example. The vision and values of the company, coupled with more technical information such as a description of services and products, all draw on and express the context in which the company operates. Localization can be used to convey the very essence of the company, ensuring that this done in a way that respects the culture of the country in which the company intends to expand their presence.<\/p>\n

As we\u2019ve seen, localization occupies a position of great strategic importance in sectors such as those mentioned above. And given the complex, delicate nature of this hybrid linguistic and cultural process, the best way to achieve results is to work with a team of professionals like Way2Global.<\/p>\n

Way2Global\u2019s services<\/h2>\n

In addition to\u00a0translation<\/a>,\u00a0interpreting<\/a>\u00a0and\u00a0international development<\/a>, Way2Global has also been providing localization services for the past 30 years.<\/p>\n

Our mission is to\u00a0bring people together<\/strong>\u00a0and overcome all barriers. As such, we’ve created a vast network of native-speaker translators, enabling us to cover the entire planet. This direct, constant contact with people on the ground means that our team is aware of the intrinsic cultural reference points embedded within a language \u2013 the key to impeccable localization regardless of the nature of the content.<\/p>\n

Way2Global\u2019s range of localization services covers an array of different fields, such as\u00a0media and entertainment<\/a>,\u00a0websites<\/a>,\u00a0software and apps<\/a>,\u00a0videogames<\/a>, and\u00a0online shopping<\/a>.<\/p>\n

The quality of our translations is guaranteed by the process we adopt when selecting our teams. We only work with the best translators who have proven expertise in their chosen fields, whatever they may be. We also ensure that every project is overseen by an assigned project manager, while our\u00a0three ISO certifications<\/a>\u00a0offer tangible proof of our commitment to the highest standards.<\/p>\n

Need a\u00a0localization service<\/a>?\u00a0Get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWhat\u2019s language localization all about?\u201d is what many people ask themselves the first time they come across the term. In very simple terms, language localization is [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,11],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linguistic-services","category-news-from-way2global"],"acf":[],"yoast_head":"\nLanguage localization: What\u2019s it all about? - Way2Global<\/title>\n<meta name=\"description\" content=\"Language localization is the cultural and linguistic adaptation of a text or a multimedia product. 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