{"id":5247,"date":"2022-07-05T10:54:12","date_gmt":"2022-07-05T08:54:12","guid":{"rendered":"https:\/\/www.way2global.com\/news-from-way2global\/i-vantaggi-delle-traduzioni-delle-app\/"},"modified":"2024-08-05T10:28:58","modified_gmt":"2024-08-05T08:28:58","slug":"i-vantaggi-delle-traduzioni-delle-app","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/the-advantages-of-translating-apps\/","title":{"rendered":"The advantages of translating apps"},"content":{"rendered":"

App translations<\/strong>\u00a0provide\u00a0three advantages<\/strong>\u00a0for companies looking to export their products and services to other markets.<\/p>\n

First, translating the contents of these programs expands the target user base. Numerous studies highlight how most people prefer language settings in their native language, so that they can use these tools correctly and avoid making mistakes.<\/p>\n

The first advantage automatically gives rise to a second one:\u00a0a boost in the number of downloads<\/strong>. When an app is available in several languages, in versions adapted to more target audiences, more people are willing to download it.<\/p>\n

The first two advantages are linked to attracting new customers, whereas the third one focuses on\u00a0loyalty<\/strong>. The ultimate goal is not only achieving a high number of downloads, but also ensuring that people continue to use this channel so that it\u00a0generates increased sales<\/strong>\u00a0of the products\/services provided.<\/p>\n

Brand awareness<\/strong>, more downloads and user loyalty are the main advantages of translating apps, as long as the right target language is chosen.<\/p>\n

Target identification<\/h2>\n

Rigorous\u00a0market analysis<\/strong>\u00a0is necessary when identifying the right target. The company must identify current and potential countries with a high demand for products\/services, in order to maximize opportunity for successful business expansion.<\/p>\n

Step 1 is followed by deciding on\u00a0which language to use\u00a0<\/strong>to achieve the advantages. We suggest not settling for a popular language: Do not be afraid to choose specific languages when translating.<\/p>\n

This process will make attracting the target audience much easier.\u00a0Search engine<\/strong>\u00a0hit lists depend on the words we type and therefore on the language we use for queries. The hits for someone who types in Italian will differ greatly from anyone typing in Chinese. This is why translating this content becomes crucial\u00a0for appearing among the top search hits<\/strong>.<\/p>\n

There are other advantages, which can be further leveraged by an additional step called \u201clocalization\u201d.<\/p>\n

Localization<\/h2>\n

Unlike simple translation, which enables users who speak different languages to access and understand the digital content,\u00a0localization<\/strong>\u00a0goes one step further, by adapting and customizing to align the digital product with the linguistic and cultural habits of the new target user.<\/p>\n

Localization is all about\u00a0adapting content, even to culture<\/strong>. It is not limited to faithful translation and includes expressions best adapted to the customs and habits of the new target. People who live in different parts of the world use different expressions to convey the same concept. The literal translation of common sayings often makes very little sense. Therefore localization consists of customizing content so that it is familiar and understandable to the target audience.<\/p>\n

Cultural adaptation applies to words and many other aspects too:<\/p>\n

    \n
  • symbols;<\/li>\n
  • icons;<\/li>\n
  • images;<\/li>\n
  • videos;<\/li>\n
  • data;<\/li>\n
  • time;<\/li>\n
  • currency;<\/li>\n
  • etc.<\/li>\n<\/ul>\n

    All these elements vary according to geographic location. Adapting them to the target culture generates an enormous advantage for the\u00a0user experience<\/strong>.<\/p>\n

    Those who develop applications are all too aware of just how crucial this aspect is for ensuring an app’s and its company’s success.\u00a0Interaction with the app must be easy and intuitive<\/strong>: Ideally the user should be able to effortlessly find the information they are looking for and then purchase the product in a simple, immediate way.<\/p>\n

    If the process is developed in a linear and streamlined way, a satisfying experience will encourage the user to continue using the app and recommend it to their circle of friends, thus triggering a virtuous cycle of downloads, customers and profit.<\/p>\n

    Therefore app translation generates significant advantages, which will only be achieved by turning to a professional for translation and localization services. This is why it is best to team up with a translation agency like ours.<\/p>\n

    At\u00a0Way2Global,<\/strong>\u00a0apps are translated and localized by\u00a0native-language professionals<\/strong>\u00a0specialized in this sector. Our aim is to achieve seamless functionality linguistically, culturally and technically, in order to maximize the user experience and deliver to customers all the aforementioned advantages in visibility and new business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    App translations\u00a0provide\u00a0three advantages\u00a0for companies looking to export their products and services to other markets. First, translating the contents of these programs expands the target user base. [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,11],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linguistic-services","category-news-from-way2global"],"acf":[],"yoast_head":"\nThe advantages of translating apps - Way2Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/way2global.com\/en\/news-from-way2global\/the-advantages-of-translating-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The advantages of translating apps - Way2Global\" \/>\n<meta property=\"og:description\" content=\"App translations\u00a0provide\u00a0three advantages\u00a0for companies looking to export their products and services to other markets. 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