{"id":5373,"date":"2022-09-21T11:19:20","date_gmt":"2022-09-21T09:19:20","guid":{"rendered":"https:\/\/www.way2global.com\/news-from-way2global\/localizzazione-app-come-si-fa-e-quali-i-vantaggi\/"},"modified":"2024-08-05T10:28:50","modified_gmt":"2024-08-05T08:28:50","slug":"localizzazione-app-come-si-fa-e-quali-i-vantaggi","status":"publish","type":"post","link":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/","title":{"rendered":"App localization: how the process works and its advantages"},"content":{"rendered":"<p><strong>App localization<\/strong>\u00a0is a must for companies that want to tap into new markets. Speaking the user\u2019s language is a\u00a0<strong>strategic choice<\/strong>\u00a0that allows the business to grow, which is why many companies require localization services.<\/p>\n<p>For the uninitiated, localization involves adapting an app\u2019s content to the language and culture of the target users. It is therefore the step following translation of the text from one language to another. Localization effectively alters the content \u2014 whether written or multimedia \u2014 to reflect the underlying meanings given to it by the national culture.<\/p>\n<p>Together, let\u2019s take a look at\u00a0<strong>how this is done\u00a0<\/strong>and at what<strong>\u00a0benefits<\/strong>\u00a0it brings to those who choose to localize their apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App localization\u00a0is a must for companies that want to tap into new markets. Speaking the user\u2019s language is a\u00a0strategic choice\u00a0that allows the business to grow, which<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,11],"tags":[],"class_list":["post-5373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linguistic-services","category-news-from-way2global"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App localization: how the process works and its advantages - Way2Global<\/title>\n<meta name=\"description\" content=\"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App localization: how the process works and its advantages - Way2Global\" \/>\n<meta property=\"og:description\" content=\"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/\" \/>\n<meta property=\"og:site_name\" content=\"Way2Global\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T09:19:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T08:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gbsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gbsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/\"},\"author\":{\"name\":\"gbsadmin\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/#\\\/schema\\\/person\\\/ca4897000dbce40e4997e5ab7cd9355f\"},\"headline\":\"App localization: how the process works and its advantages\",\"datePublished\":\"2022-09-21T09:19:20+00:00\",\"dateModified\":\"2024-08-05T08:28:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/\"},\"wordCount\":126,\"image\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/way2global.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/localizzazione-app-come-si-fa-vantaggi.jpeg\",\"articleSection\":[\"Linguistic Services\",\"News from Way2Global\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/\",\"url\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/\",\"name\":\"App localization: how the process works and its advantages - Way2Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/way2global.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/localizzazione-app-come-si-fa-vantaggi.jpeg\",\"datePublished\":\"2022-09-21T09:19:20+00:00\",\"dateModified\":\"2024-08-05T08:28:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/#\\\/schema\\\/person\\\/ca4897000dbce40e4997e5ab7cd9355f\"},\"description\":\"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#primaryimage\",\"url\":\"https:\\\/\\\/way2global.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/localizzazione-app-come-si-fa-vantaggi.jpeg\",\"contentUrl\":\"https:\\\/\\\/way2global.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/localizzazione-app-come-si-fa-vantaggi.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/app-localization-how-the-process-works-and-its-advantages\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/way2global.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News from Way2Global\",\"item\":\"https:\\\/\\\/way2global.com\\\/en\\\/news-from-way2global\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"App localization: how the process works and its advantages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/way2global.com\\\/en\\\/\",\"name\":\"Way2Global\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/way2global.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/way2global.com\\\/en\\\/#\\\/schema\\\/person\\\/ca4897000dbce40e4997e5ab7cd9355f\",\"name\":\"gbsadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g\",\"caption\":\"gbsadmin\"},\"sameAs\":[\"https:\\\/\\\/way2global.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App localization: how the process works and its advantages - Way2Global","description":"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/","og_locale":"en_US","og_type":"article","og_title":"App localization: how the process works and its advantages - Way2Global","og_description":"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.","og_url":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/","og_site_name":"Way2Global","article_published_time":"2022-09-21T09:19:20+00:00","article_modified_time":"2024-08-05T08:28:50+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg","type":"image\/jpeg"}],"author":"gbsadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"gbsadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#article","isPartOf":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/"},"author":{"name":"gbsadmin","@id":"https:\/\/way2global.com\/en\/#\/schema\/person\/ca4897000dbce40e4997e5ab7cd9355f"},"headline":"App localization: how the process works and its advantages","datePublished":"2022-09-21T09:19:20+00:00","dateModified":"2024-08-05T08:28:50+00:00","mainEntityOfPage":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/"},"wordCount":126,"image":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#primaryimage"},"thumbnailUrl":"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg","articleSection":["Linguistic Services","News from Way2Global"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/","url":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/","name":"App localization: how the process works and its advantages - Way2Global","isPartOf":{"@id":"https:\/\/way2global.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#primaryimage"},"image":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#primaryimage"},"thumbnailUrl":"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg","datePublished":"2022-09-21T09:19:20+00:00","dateModified":"2024-08-05T08:28:50+00:00","author":{"@id":"https:\/\/way2global.com\/en\/#\/schema\/person\/ca4897000dbce40e4997e5ab7cd9355f"},"description":"App localization is a must for companies that want to tap into new markets, which is why it is in high demand. Find out more.","breadcrumb":{"@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#primaryimage","url":"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg","contentUrl":"https:\/\/way2global.com\/wp-content\/uploads\/2022\/09\/localizzazione-app-come-si-fa-vantaggi.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/way2global.com\/en\/news-from-way2global\/app-localization-how-the-process-works-and-its-advantages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/way2global.com\/en\/"},{"@type":"ListItem","position":2,"name":"News from Way2Global","item":"https:\/\/way2global.com\/en\/news-from-way2global\/"},{"@type":"ListItem","position":3,"name":"App localization: how the process works and its advantages"}]},{"@type":"WebSite","@id":"https:\/\/way2global.com\/en\/#website","url":"https:\/\/way2global.com\/en\/","name":"Way2Global","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/way2global.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/way2global.com\/en\/#\/schema\/person\/ca4897000dbce40e4997e5ab7cd9355f","name":"gbsadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ddcced12daa60aa77ec6509a7a6b49d0786cf1b68286b3615783958ff8a1a8db?s=96&d=mm&r=g","caption":"gbsadmin"},"sameAs":["https:\/\/way2global.com"]}]}},"_links":{"self":[{"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/posts\/5373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/comments?post=5373"}],"version-history":[{"count":2,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/posts\/5373\/revisions"}],"predecessor-version":[{"id":5375,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/posts\/5373\/revisions\/5375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/media\/5160"}],"wp:attachment":[{"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/media?parent=5373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/categories?post=5373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/way2global.com\/en\/wp-json\/wp\/v2\/tags?post=5373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}